Packaging and promotional material

After a summer lull in soup sales, Nusa Kitchen (a busy eatery on the hub of Old Street and Clerkenwell Road) wanted to remarket their core product to stimulate customer awareness and sales.

My initial copy line referred to ‘chunky knit soups’, which led to the idea of knitwear for soup.

Using cardboard sleeves with high-resolution photography, Thirdperson created a knitwear design for Nusa’s special range of winter soup cartons. Playing on the fashion theme, the campaign was dubbed the ‘winter collection’.

I was part of a team that brainstormed and devised the winter collection idea, and provided copy messaging for the cartons and in-store point of sale. The winter collection picked up a silver DBA award in 2007.

Shop signage built on the winter collection promotion, with messages to compliment the woolly jumper designs (‘wrap up warm’, ‘cheer up a chilly day’).

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