'I Love Loot' banner ads

To encourage advertisers and promote the variety of items (white goods, cars, property lets) that can be advertised, Loot wanted a series of banners.

The ads play on the idea that there’s something out there for everyone. Each banner is written from the perspective of an advertised object in a ‘lonely hearts’ style, which neatly ties in with their ‘I love Loot’ campaign.

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