G.I. Jonny AIDs awareness campaign microsite

HIV is the fastest growing health condition in the UK. Designed to raise awareness of this fact, and to empower young people with practical advice about HIV, the G.I.Jonny campaign was launched by the BBC in the run up to World AIDS Day on 1 December 2007.

In line with the ‘urban warrior’ theme of the campaign, and to encourage people to protect each other from infection, I developed a variety of copy headlines and supporting copy for the G.I.Jonny Durex packaging, postcards and gijonny.co.uk.

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